A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) is a process that can help you, and your team, get insights into the past and think of possible solutions to existing or potential problems for your business.
For a SWOT analysis to work well, every member of your team (your family and/or your employees, your lawyer, your accountant, and your insurance agent) must be involved in the process.
Authors: Lynn F. Kime and Winifred W. McGee
Publisher: Penn State Extension